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عمومی::
حاکمیت قانون - قانون تساوى
The results indicate that market size, rule of law, and local market knowledge, as well as a common language and the logistics performance of a target country have a positive effect on the likelihood of selecting a target country.
All of these countries have a similar rule of law as the home country and the previously entered countries, all have similar incomes per capita, all are geographically close to the home country and can be served by logistics from the home country.
Certain country criteria, e.g. distance, possibility to deliver quickly, and the rule of law, e.g.
The impact of the rule of law for foreign market selection
Moreover, they identify three advantages for online retailers in countries with a strong rule of law: (1) higher transparency and stability regarding the boundaries of acceptable behavior, thus reducing the company's uncertainty about what legal protection they can expect; (2) effective punishment of transgressors, thus lowering the costs of reputation-building for honest business; and (3) a positive influence on people's attitudes, thus increasing the level of trust in markets and contracts.
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